Design Process

PlantRx

PlantRx Process

PlantRx is your AI-powered plant doctor—snap a photo of a sick plant for an instant diagnosis and step-by-step recovery plan. Designed for both new plant parents and green thumbs, it's the smartest way to keep your leafy friends thriving.

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OASIS PROCESS

Oasis Process

Oasis—a vibrant Tulun-style restaurant—blends bold colors and intricate patterns in every social media post I crafted. Each design captures the essence of tradition with a modern graphic twist."

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Avila Boxing Promotions

Avila Boxing Promotions

"Avila Boxing Promotions shattered expectations in chicago—selling out their entire venue and adding extra seating to meet the explosive demand. Their Noche de Boxeo events went viral, racking up over 100K+ views across social media every fight night.

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Fullmetal car magazine

Fullmetal car magazine

Full Metal isn’t just a car magazine—it’s your mechanical co-pilot. From troubleshooting your Infiniti’s quirks to diving deep into the brand’s storied legacy, we deliver precision, power, and passion on every page.

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Yazi Candles

Yazi candles

Introducing Yazi, a minimalist candle brand whose name playfully means 'Duck' in Mandarin. In a marketplace crowded with overly complicated names and ornate designs, Yazi stands apart through its commitment to bold simplicity. The vision was to create a brand that is immediately catchy, effortlessly stylish, and memorable—proving that a simple, slick design can make a far more impactful statement.

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Do androids dream of electric sheep

Do androids dream of electric sheep

For this project, I chose to distort Philip K. Dick's Do Androids Dream of Electric Sheep? using a simple but powerful conceptual constraint: the command to "spread." My process was methodical yet transformative. I began with the original digital text and, through a series of operations—copying, pasting, combining, and overlaying passages—I forced the novel to replicate against its will, like the androids within its pages.

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